Font categories > Serif Fonts > Aureata Family

Serif: Aureata Open [STD]

One of the facade of a furniture shop in Munich you can discover the lettering of the name in golden letters. This one convinced us because of the simple elegance Art Deco. These letters on the facade are in any case the character set, which forms the basis of this document. The missing (especially the lowercase letters and the numbers) were modeled. The Aureata Open called version tries to replicate the 3-D effect. The font Aureata Normal is particularly suitable for shorter texts and headlines.

Whether it be the swee­ping eagle in his flight, or the open apple-blos­som, the toiling work-horse, the blithe swan, the bran­ching oak, the winding stream at its base, the drif­ting clouds, over all the cour­sing sun, form ever follows func­tion, and this is the law. Where func­tion does not change form does not change. The gra­nite rocks, the ever broo­ding hills, remain for ages; the light­ning lives, comes into shape, and dies in a twink­ling. It is the per­va­ding law of all things or­ga­nic and in­or­ga­nic, of all things phy­si­cal and me­ta­phy­si­cal, of all things hu­man and all things su­per­hu­man, of all true ma­ni­fes­ta­tions of the head, of the heart, of the soul, that the life is re­cog­ni­za­ble in its ex­press­ion, that form ever fol­lows func­tion. This is the law.

[Louis H. Sullivan; 1856 – 1924]