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Serif Font: Arventa Slab Ultra Italic [STD] [PRO] [PLUS]

Arventa Slab Ultra Italic

Arventa ... a fresh font!

Arventa was designed to be highly legible and flexible. The Arventa-family (Sans and Slab style) offers a high quality alternative to contemporary humanist sans/slab serifs and is a flexible family for editorials and corporate branding.

Arventa Slab comes in seven weights (Thin, Light, Regular, Medium, Bold, Black and Ultra).

I wanted to create a very refined family that could be used for display or body copy, for print or digital.

Whether it be the swee­ping eagle in his flight, or the open apple-blos­som, the toiling work-horse, the blithe swan, the bran­ching oak, the winding stream at its base, the drif­ting clouds, over all the cour­sing sun, form ever follows func­tion, and this is the law. Where func­tion does not change form does not change. The gra­nite rocks, the ever broo­ding hills, remain for ages; the light­ning lives, comes into shape, and dies in a twink­ling. It is the per­va­ding law of all things or­ga­nic and in­or­ga­nic, of all things phy­si­cal and me­ta­phy­si­cal, of all things hu­man and all things su­per­hu­man, of all true ma­ni­fes­ta­tions of the head, of the heart, of the soul, that the life is re­cog­ni­za­ble in its ex­press­ion, that form ever fol­lows func­tion. This is the law.

[Louis H. Sullivan; 1856 – 1924]