Floridana Regular | PreussType

Script Font: Floridana [STD]

The original was created in 1965 by Hildegard Korger as a typescript and was redrawn by her in 1968 for Typoart Dresden. Between 2003 and 2004, Ingo Preuss revised the typeface as part of a redesign.

Hildegard Korger’s teaching legacy left a lasting mark on many generations of students at the ‘Hochschule für Grafik und Buchkunst Leipzig’ and played a decisive role in shaping the HGB’s reputation. She understood how to combine knowledge and craftsmanship with a keen sense of formal confidence – always accompanied by a conscious reflection on aesthetic sensibility and a respectful approach to typographic tradition.

The Typoscript typeface – also known as Floridana – captivates with its distinctive calligraphic style, which is particularly evident in the lowercase letters. Its warm, handwritten character is reminiscent of writing with a reed pen, making it the ideal choice for short texts and greeting cards.

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I was lucky enough to understand that writing is something living, like a plant.

[Adrian Frutiger]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z . a b c d e f g h i j k l m n o p q r s t u v w x y z , 1 2 3 4 5 6 8 7 9 0

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.

Cyrillic is unfortunately not available in this font.

Greek is unfortunately not available in this font.

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